Lincoln will offer a full lineup of connected and electrified vehicles by 2030

Lincoln will launch an all-electric vehicle next year, the first step toward electrifying its entire vehicle portfolio by the end of the decade. The new electric vehicle will make its debut as the brand celebrates its 100th anniversary next year and continues to grow in North America and China. By mid-decade, Lincoln expects half of its global volume to be zero-emission vehicles and plans to electrify its vehicle portfolio by 2030. This is part of Ford+’s plan to company and Ford Motor Company’s planned electrification investment of more than $30 billion. by 2025.

“As we accelerate Lincoln’s transformation in North America and China, there’s no better time to propel the Lincoln brand forward through electrification,” said Joy Falotico, president of Lincoln. . “Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene calm our customers have come to expect from a Lincoln.”

Silent Flight Evolution

Lincoln’s upcoming electrified vehicles are said to be a “true representation” of its Quiet Flight DNA. The debut of the Lincoln Zephyr Reflection concept at Auto Shanghai earlier this year also hints at the brand’s future design philosophy and the signature features it will offer.

Evolving Lincoln’s design, the future all-electric vehicle will offer a more spacious interior that will create the ultimate expression of Lincoln’s sanctuary. According to Lincoln, the exterior features a striking modern aesthetic, while the Lincoln star logo evolves to meet an electrified future. Thoughtful details inside create a truly rejuvenating space for all, according to Lincoln, with smart storage solutions and minimalist paneling. Meanwhile, a larger panoramic roof enhances natural light and provides a more open and airy feel throughout.

With a coast-to-coast display that offers a panoramic view of the horizon, Lincoln’s new digital design language – Constellation – includes exclusive themes showcasing the night sky. Drivers can choose the theme that best reflects their current mood.

Photo: Lincoln Motor Company.

Electrified and connected platforms

Lincoln’s flexible new battery-electric architecture will underpin four distinct new electric vehicles from the automaker. The first all-electric Lincoln will join the Aviator and Corsair plug-in hybrid SUVs as the brand turns to electrification. The architecture can support both rear-wheel-drive and all-wheel-drive vehicles.

Advanced security and connectivity updates

Lincoln plans to introduce next-generation technology to create “lifelong relationships” with customers, delivering more connected vehicle experiences through a new technology stack. The Lincoln Intelligence System – a cloud-based platform for integrating electrical and IT systems into connected vehicles – enables a software-first approach to updating performance without changing hardware.

Ongoing quality improvements, as well as new features and capability updates for SYNC 4-enabled vehicles will be rolled out through the Lincoln Enhance platform via over-the-air software updates. This summer, 2021 Lincoln Nautilus owners will receive their first software updates, including improvements to their navigation system, Apple CarPlay and digital owner’s manual. A new update for Alexa is coming this fall.

Soon, the brand will build on its suite of advanced driver assistance features with Lincoln ActiveGlide, hands-free highway driving technology similar to Ford’s BlueCruise. Using cameras, radars and driver monitoring technologies, Lincoln ActiveGlide allows an owner to drive their vehicle hands-free on pre-qualified sections of divided highways called blue zones.

Interior rendering of the future Lincoln vehicle.
According to the automaker, Lincoln vehicles will benefit from a unique digital platform built on the Android operating system for an ever more personalized and ever-improving ownership experience. The Lincoln Intelligence System will enable the creation of more connected sensory experiences. Photo: Lincoln Motor Company.

New customer experiences

By the end of 2021, the Lincoln Way, a collection of personalized services, will deliver personalized, on-demand retail experiences in China. In the United States, Lincoln says customers can expect more modern and progressive facility designs (i.e. dealerships) and new retail format pilots. Leveraging Chinese best practices for an always-on digital approach, the Lincoln Way in North America will play an important role for the automaker. Today, nearly one-third of sales in the United States are made online through Lincoln’s distance selling platform.

Currently, Lincoln is working on a fully integrated digital sales platform to meet changing customer needs, providing them with a more convenient suite of services to use for routine maintenance and repair through Lincoln Service Connect. The brand will also introduce the Lincoln Charging Network, leveraging partners like Electrify America to deliver a seamless charging experience through the Lincoln Way app.

Focusing on the 130 major luxury markets, Lincoln is also expanding its network of brand-exclusive Showcase dealerships. In addition to simplifying the buying process, this model moves away from the traditional transaction space to a modern customer-centric layout. To date, 28 brand new Showcase facilities, including Lincoln’s first boutique in Arizona, have opened across the country, with 50 more on the way.

“Our customers deserve the best from Lincoln,” Falotico said. “Our world-class vehicles, effortless services and advanced connected technology will allow us to create an ongoing relationship with them and help transform the Lincoln brand for the future.”

Photos and source: Lincoln Motor Company.

About Mohammed B. Hale

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